How you earn
Pushoney's free plan is funded by your subscribers — they earn for you. Two earning models, both transparent.
The model in one paragraph
You run your push notifications through Pushoney. We don't charge you — instead your subscribers receive promotional notifications from our partners (drops we dispatch, not you): 4 per day by default, up to 12 if you want to earn more. We share the resulting click revenue back with you, 60/40 in your favour. You keep control of the per-day cap (4–12) and which verticals you'll allow — every vertical is on by default and you can opt out of any. Turning monetisation off entirely is a paid-tier perk.
1. Click revenue share Live from day one
Every click on a Pushoney-dispatched promotional drop earns revenue. You keep 60% of each click's revenue; Pushoney keeps 40% to cover the platform, the ad-network relationships, and the payouts.
Earnings accrue from the day you opt in. If you opt in this week and our first ad-network partnership goes live next month, your historical clicks count from day one — you don't lose the earnings on drops sent before inventory was monetised.
Worked example
Suppose a Pushoney-dispatched drop fires to 10,000 of your subscribers and 3% of them click — that's 300 monetised clicks. Real ad-inventory CPCs vary by geo and vertical; pick $0.04 as a blended average. The math:
300 clicks × $0.04 CPC = $12.00 gross $12.00 × 60% publisher share = $7.20 to you $12.00 × 40% Pushoney share = $4.80 to Pushoney
Multiply by drops/day and your subscriber base size to project monthly. At 4 drops/day × 10k subs × 3% CTR × $0.04 CPC × 30 days × 60% = ~$864/month at that hub. Real numbers vary; the math is honest.
Payouts
- Monthly, on the 5th of the following month.
- Via PayPal Payouts (you provide a PayPal email in your account dashboard).
- Minimum threshold $50 — sub-threshold balances roll into the next month.
- USD only at v1; PayPal converts to your local currency on receipt.
2. Fixed-fee inventory purchase per geo Coming soon
For higher-volume publishers, we'll buy your push inventory at a fixed CPM/CPC per geo — meaning you earn regardless of how the drops perform. Industry-standard rates by tier:
| Tier | Markets | CPM range |
|---|---|---|
| Tier 1 | US, UK, CA, AU, DE, FR, NL | $1.00 – $3.00 |
| Tier 2 | Rest of Western Europe, Japan, S. Korea | $0.30 – $0.80 |
| Tier 3 | LATAM, SE Asia, Eastern Europe | $0.10 – $0.30 |
| Tier 4 | South Asia, Africa, MENA | $0.03 – $0.10 |
Activates when our advertiser side reaches the maturity that warrants buying inventory at fixed rates rather than at click- revenue share. Until then, you earn via the click-revshare model above.
What gets sent to your subscribers
Promotional drops are real push notifications that look the same as the ones you send. Tasteful copy, no clickbait, vetted advertisers. We block dating, casino, crypto-pump, and shady supplement offers by default — you can opt back in per category if you want them.
Frequency caps protect your subscriber base from churn:
- Drops per subscriber per day: 4 by default, up to 12 (you set the cap, 4–12).
- Max 1 drop per 2-hour window per subscriber.
- No drops within 30 minutes of one of your own campaigns — we don't compete with your sends.
- No drops between 11pm and 7am subscriber-local-time — complaint rates spike at night, that's not a fight worth picking.
What we ask of you
Two responsibilities, both light:
- Disclose to your subscribers at sign-up. When monetisation is on, the embed snippet's pre-prompt text automatically mentions that subscribers may receive promotional offers from our partners. You don't write the copy — we do — but you do need to make sure the snippet renders on your site (which is the default).
- Accept the revshare ToS. One-time checkbox in the dashboard before you can switch monetisation on. Standard revshare terms; nothing exotic.
Anti-fraud guardrails
We operate the network honestly. That means automated checks against artificial click inflation:
- Hub-level click-rate sanity check (CTR > 30% gets flagged for review — industry norm is 2–5%).
- Per-subscriber click cap (5/day across all monetisation drops; over that, the subscriber is excluded from future drops as bot-likely).
- Geo-consistency check (an IP that flips between countries more than once in 24h → subscriber excluded).
We log every check, every flag, and every payout in your activity log. If anything looks off, you'll see it before we do.
What this isn't
- Not a Pushoney trial. No 30-day countdown, no upgrade nag.
- Not a freemium with limits. Existing per-account caps stay as abuse protection, not as gates.
- Not a "we'll find a way to charge you later" plan. The model is monetisation in exchange for free. If you can't opt your subscribers into ads, you don't earn — and we still don't charge you.