← Pushoney

How you earn

Pushoney's free plan is funded by your subscribers — they earn for you. Two earning models, both transparent.

The model in one paragraph

You run your push notifications through Pushoney. We don't charge you — instead your subscribers receive promotional notifications from our partners (drops we dispatch, not you): 4 per day by default, up to 12 if you want to earn more. We share the resulting click revenue back with you, 60/40 in your favour. You keep control of the per-day cap (4–12) and which verticals you'll allow — every vertical is on by default and you can opt out of any. Turning monetisation off entirely is a paid-tier perk.

1. Click revenue share Live from day one

Every click on a Pushoney-dispatched promotional drop earns revenue. You keep 60% of each click's revenue; Pushoney keeps 40% to cover the platform, the ad-network relationships, and the payouts.

Earnings accrue from the day you opt in. If you opt in this week and our first ad-network partnership goes live next month, your historical clicks count from day one — you don't lose the earnings on drops sent before inventory was monetised.

Worked example

Suppose a Pushoney-dispatched drop fires to 10,000 of your subscribers and 3% of them click — that's 300 monetised clicks. Real ad-inventory CPCs vary by geo and vertical; pick $0.04 as a blended average. The math:

300 clicks × $0.04 CPC = $12.00 gross
$12.00 × 60% publisher share  = $7.20 to you
$12.00 × 40% Pushoney share   = $4.80 to Pushoney

Multiply by drops/day and your subscriber base size to project monthly. At 4 drops/day × 10k subs × 3% CTR × $0.04 CPC × 30 days × 60% = ~$864/month at that hub. Real numbers vary; the math is honest.

Payouts

2. Fixed-fee inventory purchase per geo Coming soon

For higher-volume publishers, we'll buy your push inventory at a fixed CPM/CPC per geo — meaning you earn regardless of how the drops perform. Industry-standard rates by tier:

TierMarketsCPM range
Tier 1US, UK, CA, AU, DE, FR, NL$1.00 – $3.00
Tier 2Rest of Western Europe, Japan, S. Korea$0.30 – $0.80
Tier 3LATAM, SE Asia, Eastern Europe$0.10 – $0.30
Tier 4South Asia, Africa, MENA$0.03 – $0.10

Activates when our advertiser side reaches the maturity that warrants buying inventory at fixed rates rather than at click- revenue share. Until then, you earn via the click-revshare model above.

What gets sent to your subscribers

Promotional drops are real push notifications that look the same as the ones you send. Tasteful copy, no clickbait, vetted advertisers. We block dating, casino, crypto-pump, and shady supplement offers by default — you can opt back in per category if you want them.

Frequency caps protect your subscriber base from churn:

What we ask of you

Two responsibilities, both light:

  1. Disclose to your subscribers at sign-up. When monetisation is on, the embed snippet's pre-prompt text automatically mentions that subscribers may receive promotional offers from our partners. You don't write the copy — we do — but you do need to make sure the snippet renders on your site (which is the default).
  2. Accept the revshare ToS. One-time checkbox in the dashboard before you can switch monetisation on. Standard revshare terms; nothing exotic.
Privacy. We never share your subscriber list, push endpoints, or encryption keys with advertisers. Inventory matching uses anonymised aggregates (geo, vertical, device type) only. See the Privacy Policy for details.

Anti-fraud guardrails

We operate the network honestly. That means automated checks against artificial click inflation:

We log every check, every flag, and every payout in your activity log. If anything looks off, you'll see it before we do.

What this isn't

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